All Articles Hiring an SEO Consultant Helps Increase Website Traffic By Joshua Burk Benefits of Hiring an SEO Consultant In the modern world, nearly every business has its website, meaning each needs an SEO consultant. Keeping up in the digital world is crucial to a company’s success. However, it is challenging to stand out with all of the websites out there, especially when it comes to rankings within Google search results. Since Google is the most utilized search engine on the web, showing up as a top result on a Google search is significant for businesses and revenue. And it’s not possible without SEO. SEO stands for search engine optimization or formatting a website so that the major search engines (Google, Bing, Yahoo) find your site a reliable source of information. Improving a website’s SEO improves how that website and its link appear on a Google search results page. A professional SEO consultant has the knowledge and skills to optimize search engine results. Through a professional SEO service, your business can appear more favorably in Google search results, which means you’ll receive more traffic and, in turn, more customers. SEO-Professional Service: How We Optimize Professional SEO service provides you with the search engine optimization necessary for our modern digital landscape. Without it, you’ll miss out on hundreds, if not thousands, of potential customers who are simply not finding these SEO-weak businesses online. An expert SEO consultant will employ several tools and strategies in their optimization efforts, including: Web Page Overhaul and Optimization For complete search engine optimization, our local SEO consultant will optimize every aspect of your web page after conducting a complete audit. This work includes many factors, including but not limited to: tags images text formatting link building schema markups internal linking meta titles meta descriptions grammatical errors site structure your business KPIs and so on The list above is just the tip of the iceberg. In addition, what determines if a website is optimized is the list of rules that search engines dictate proprietarily, so optimization is not a one-time event. Optimized today doesn’t guarantee optimized tomorrow. Keyword Research, Analysis, and Mapping Keywords are the foundation of SEO for enhancing search engine results. Keywords are the search terms we use when online to find information. Some examples include “pizza near me” or “weather tomorrow”. So, if the right keywords aren’t targeted correctly and in the correct format, your site won’t appear. An organic SEO consultant will conduct research and ensure the best keyword selection (and used frequently enough) to optimize Google search results. However, just using keywords is not enough to significantly boost SEO. Keyword mapping is also necessary to keep web pages organized and decisive. Otherwise, there’s a potential for keyword cannibalization, which can hurt your website’s SEO more than help it. Basically, instead of competing against your competitors, you’re competing against yourself. The best SEO techniques require balance and a delicate touch. Improve the User Experience Another strategy is to improve the user experience. User Experience (frequently called “UX”) refers to how customers react and interact with your website’s design and traffic flow. Think of it this way: for a physical store, a potential customer is more likely to purchase if they are in the store and spend a lot of time browsing. However, if the shelves are in random order and hard to reach, they will not return. On top of that, they will leave negative reviews discouraging other shoppers. The same goes for your website. The pages need to be: Organized in a coherent manner Easy to identify and click Related content easily visible With an improved user experience, your business can minimize page abandonment, increase views, increase the time users spend on a page and increase local link clicks to other areas of your website. Or else, a user may click back to check out the different Google results. Conduct an Online Competitor Analysis One of the most valuable tools an SEO-professional service can offer is an online competitor analysis. Like any other business, you need to know what tactics your competition is employing to attract more customers. In this process, an SEO expert reverse-engineers a competing website to determine what works and what doesn’t. They can then use this information to optimize your website and win it a higher rating than its competitor(s) in Google’s search engine results. Improve Existing Content and Generate New Content Part of optimizing search engine results entails optimizing an entire website, including any content. Content is the foundation of how Google will determine your website and index it in their database correctly. A book that has a beautiful cover with exquisite detail means nothing with blank or incomplete pages. SEO experts fix a website’s readability, structure, and the use of subheadings. To keep the SEO for your website at its best, content optimization is done on current and future content. We also create new content for your website to make sure it has everything it needs to succeed. Increase Focus on and Optimize Mobile Search An SEO consultant will also optimize your mobile website. Since nearly everyone has a computer in their pockets, improving your site’s user experience, keywords, structure, and more will majorly boost your SEO. Additionally, search engines have moved to a “mobile-first” mentality, which means that your website is assessed based on how it appears on a mobile device and only secondly on how you appear on a desktop. Because the size of the screen on mobile devices differ, your website won’t display the same. Having a reactive site that allows for the ability to tap-to-call, scroll with one finger, and have the font correctly sized for readability are just some of the fundamental aspects of mobile optimization. Knowing and Using SEO Industry Trends In SEO, there are different search engine trends. Some of these trends work better than others, depending on what type of website or business you have. At one time, many large companies thought building any kind of link to their website helped them rank higher and perform better online. It did for a while, but once the search engines found out how they were “gaming the system,” they were kicked off for an entire year. As you can imagine, those companies lost a lot of online revenue and started their downfall. Therefore, knowing and utilizing the correct search engine trends allows for prime optimizing your company’s site and preventing penalties. While these are not the only strategies and tools an SEO consultant will use, they are some of the most common and most helpful for optimizing your online presence and search results on Google. Why We’re a WordPress SEO Company Since its release in 2003, WordPress has not stopped growing. WordPress powers close to 40% of all websites, and there is a good reason for that. WordPress is simply the best content management system (CMS) for SEO. Some reasons that WordPress is the best CMS for SEO are: It focuses on the user experience The system allows your business to create attractive permalinks WordPress makes metadata management easy It optimizes images for SEO The system’s websites have incredible page-loading speeds WordPress automatically optimizes websites for mobile users It integrates seamlessly with social media The system offers plugins for optimizing SEO WordPress is user-friendly for your site visitors and site owners. The backend dashboard for website building is incredibly intuitive. It makes it easier for you to add and change your website as necessary, including any content or links. Using WordPress for content management is just one simple step your business can make toward improving your SEO and making your lives easier. Do you need a WordPress site? We can create that for you. WordPress isn’t the only software that allows you to create a site. If your site is using another software or program, there are still many ways we can optimize your site. We also can create custom website designs if you need that too. Benefits of Hiring a Local SEO Consultant With a local SEO consultant, the benefits to your business are nearly endless given there are so many opportunities that will open up to your business when you utilize the help of professionals from a WordPress SEO company. Ultimately, through the optimization of your search engine results on Google, you can expect increased quality organic traffic. More people are searching for what your business offers will be clicking on the link to your website. The benefits of hiring an SEO Consultant include: An SEO-friendly and user-friendly website for your business A higher Google ranking and increased website visibility Expert help for diagnosing and resolving website issues, such as link issues Comprehensive website audits New content and improved existing content Continual website, content, process, and link improvement Periodic SEO reports Quality control and quality assurance Website security These are just a few of the benefits that companies that use SEO consultants experience. An SEO consultant will be there to boost your business’s online performance and get you to stand out on Google. We understand that any person clicking your link is a potential customer, and we want to maximize the number of link clicks. Organic SEO Consultant: Who Can Help You The SEO team at Firetoss is full of experts with a combined experience of well over two decades which is impressive given Google was born just over 20 years ago! Our team, based in Utah, comprises members with backgrounds in real estate, writing, content marketing, customer service, and lead generation. Our diversity helps us understand different businesses to drive the right strategy to get you the KPIs you want to target. Give us a call or fill out our form to start the conversation on igniting your brand online. The consultations are free, and we’re more than happy to answer any questions that you may have about perfecting your company online.