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South Valley Chamber – Digital Marketing Academy


The new South Valley Chamber of Commerce puts on a Digital Marketing Academy a few times a year.  The classes are taught by leadership from Firetoss including Tony Passey, Toby Eborn, and Elisa Andrews.  These seminars are designed to help business managers understand digital marketing strategies and topics.  The course begins with fundamental training on digital strategy and evolves into a deep dive in several channels.  Topics covered include:

  • Constructing a Digital Marketing Plan
  • Organic Search Strategy
  • Setting up PPC Campaigns
  • Optimizing Social Media Efforts
  • Programmatic Display Advertising
  • Understanding Analytics and Tracking

About the Chamber:

The South Valley Chamber of Commerce serves all of the Wasatch Front by creating opportunities and education for businesses large and small.  The Chamber President and CEO, Greg Summerhays and staff created the business institute and its academy programs to provide an offering of business education tailored to the needs of growing businesses in Salt Lake Valley.

Firetoss has supported this program since its inception by designing course curriculum for small business owners, managers and leaders in growth type companies.  Much of the instruction has been designed by people at Firetoss with first person experience coaching, advising and working with business leaders.  “There is a great need for marketing knowledge among business leaders.  We live in a world where attention is fragmented and connecting your message to consumers is near impossible without a mastery of the digital tools available”, said Tony Passey, Firetoss CEO and Founder.  Through the Digital Marketing Academy in the Chamber’s Business Institute, Firetoss is fulfilling on its mission to educate people on digital principles.