All Articles How Website Development Consultants Help Your Brand Online By Joshua Burk Website Development Consultants Do you need website development consultants? Well, having a robust online presence is vital if you want to achieve sustained success with your business in our digital world. But, many well-meaning business owners decide to undertake the website development process on their own. While this is admirable, there are many challenges to web design that most entrepreneurs are not prepared to overcome. If you want genuinely optimized online content, consider the benefits of web design consulting services. Website development consultants oversee every aspect of the design process. These skilled designers can ensure that your company has a high-performing website and a solid online presence. Below, we’ll highlight some of the challenges of self-managed website development strategies. We also outline the potential benefits of website development consulting services. Our goal is to provide you with invaluable information about the website development process so that you can make the right decision for your business. Challenges of Website Development Building a robust online presence can be pretty challenging. To be successful, you must produce SEO-centered content and provide clients with easy access to a cohesive website. Websites start with the web design process. If your website is poorly designed, then no amount of high-quality SEO content will help. When you trust skilled web design consulting services, you can ensure that your website will perform at peak levels. However, handling your website development presents many challenges, such as: The Need to Understand Coding Every piece of online content is created using coding. If you want to design your website, you will need to learn coding yourself or use pre-formatted website building tools. While these tools seem like a great solution for website development, they also have plenty of limitations. Many pre-formatted web builders have a limited number of templates available. While you can always pay extra for custom layouts, your website may still feel generic. If your goal is to take your industry by storm, then this simply will not do. Learning to code or paying for custom templates to use on development tools can be costly and time-consuming. However, working with a web development consultant is far more cost-effective than many people realize. In addition, it will save you time and get your website up and functioning much sooner. Layout Design If you want a robust online presence, then your website design must be unique. Relying solely on preset development tools and templates will limit your website’s potential in the long run. While you might edit the layout yourself, you could break your page if you make too many significant design changes. Once this happens, you will spend hours reviewing the development process to find out what went wrong. What business owner has time for that? Finalizing the Appearance Imagine that you have spent hours on the development of your new site. It is finally operational and functioning. Now, it is time to view it from the “front end.” The front end refers to what users will see when they visit your newly designed website. After the drumroll, you open your browser only to find that your development efforts have yielded a semi-functional website that is downright ugly. Talk about raining on your parade! Unfortunately, this is surprisingly common when business owners opt for self-guided website development, which will leave you in need of web development consultants anyway, despite your best efforts. So why not save yourself time and go that route in the first place? Functionality Speaking of features, getting your website to function just right is a challenge all on its own. Some business owners have a knack for the aesthetic aspect of website development. You may be one of these lucky few. However, creating beautiful online content is only half the battle. While a well-designed page will certainly grab user attention, your visitors will quickly be let down if your website is not packed with functional features. Something as simple as a malfunctioning “Contact Us” form can cost you a sale. What’s worse, it can hurt your SEO rankings if the issues go unresolved. Fixing Development Bugs Perhaps you’ve spent the money to buy custom templates and taught yourself to use a website builder. Your efforts have resulted in a website that functions as designed — one that looks pretty good, too. So your new website will go on working indefinitely without any maintenance, right? Sadly, many of the most popular development tools rely on outdated tech, subpar hosting services, or third-party content providers. As a result, your website has the potential to break or malfunction, which will severely diminish user experience and impact your online presence. Fixing development bugs and keeping your site running smoothly is possible through regular maintenance. However, performing repairs takes finesse and a thorough understanding of web development. So, once again, you may find yourself in need of professional website development consultants. Connecting It to Other Online Content Let’s say that you were able to overcome all of the other hurdles detailed above. You designed a high-quality website with all the bells and whistles. Your “Contact Us” button even works. While this is certainly possible, it is doubtful. Even if you accomplish this development feat, you will need to connect your website to other services. You will need to monitor who visits your site, where they come from, and how your site ranks on search engines. Many independent services offer insight into these issues. However, most of these services only solve part of the puzzle, which means that you will need to connect with multiple online services to see the whole picture. The result can leave you with a disjointed mess of data and accounts that you are unsure how to use. Web development consultants can oversee the entire design process. They can also work with you to find the perfect analytics software for your business. Not every software is suitable for every industry. In addition, you must have the right development tools and analytics software in place so that you can monitor the performance of your new website. Benefits of Working with Website Development Consultants As you can see, website development is incredibly complex. Now that you completely understand what goes into web design, assessing the benefits of hiring website development consultants. The benefits of working with web development pros include: Time Saved Whether you are an up-and-coming entrepreneur or an established business owner, time is at a premium. Chances are that you do not have hours to burn learning online development. Perhaps the biggest draw of hiring website development consultants is that it can save you time. These professionals can oversee the design process and deal with any issues you encounter. In addition, they will work with you to bring your vision to fruition, which allows you to accomplish your goal of expanding your online presence without neglecting your daily operations. In addition to saving time, web development consultants will get your page up and running fast, meaning that you can start connecting with consumers sooner. Developing an online presence is essential for startups and newer businesses, as they already have an established customer base. Improved Reliability Remember all those bugs we talked about earlier? Entrusting the design process to website development consultants can address that frustrating problem. In addition, your professionally designed website will be much more reliable than a self-designed one. With more consumers doing business exclusively online, it is vital to have your website working consistently. However, hiring a development team to perform after-hours repairs can be extremely costly. Not to mention that a poorly designed site might crash again. The best approach is to get it right the first time. Then, professional development teams can build your custom site from the ground up. They will make sure that every feature works as designed, and they can even perform ongoing maintenance. Optimized Development and Design Process User-friendly web development tools rely on pre-formatted content, meaning that your options may be limited when you design your website. In addition, if you use a standard website template, your page can get lost in the crowd. The goal of building your company’s online presence is to engage customers. A well-designed website from a professional development team will do just that. In addition, your website will be as unique as your business, which is essential if you want to outperform the competition. Website development consultants can give your website a great layout while also keeping it user-friendly. When you work with professional web development consultants, you really can have your cake and eat it, too. Faster Online Browsing for Clients Consumers the world over have access to high-speed internet. However, while being able to get online and access information fast has many benefits, it also means that modern consumers are not very patient. Drawing potential customers into the sales funnel and getting them to visit your page is a huge win. However, if they see a slow website, then they may move on before they even view your product. Websites that do not have the right plugins and other development tools in place will not perform at optimal speeds. Even though self-paced development tools use pre-formatted content, they do not automatically install the right plugins. You must do this yourself when you’re designing your site. Professional development teams know precisely which plugins your site needs to function as designed. They can install these plugins so that your site works fast, allowing consumers to make purchases and interact with SEO content. Includes Latest Technologies Web development technology is constantly advancing and becoming more dynamic. As it does so, older software becomes obsolete and may not perform up to expectations. However, you may not have the time or resources to stay apprised of the latest web design tech. Unfortunately, some of the more popular pre-formatted web development tools rely on outdated software. If even a single component of your stack (interconnected software tools) is obsolete, your entire website could fail. When you work with professional website development consultants, they will incorporate the latest technologies into your design. In addition, they understand which kinds of software will be best for eCommerce, user interactions, and mobile viewing. If your online content is not optimized for mobile devices, you are leaving money on the table. An increasing number of users interact with businesses exclusively through mobile devices. The advent of digital wallets has made this process even more popular. Plus, digital wallets allow consumers to buy your products fast. It’s a win-win. Website development consultants will optimize your content so that you can reach prospective customers across any medium, including mobile devices. Your Site Will Look Great You have likely heard the phrase, “you only get one chance to make a great first impression.” If you have aspirations to grow your business, you had better make it count. Since many consumers will never walk through your doors or interact with sales staff face-to-face, your online presence might be the only opportunity you get to attract clients. Within a second of navigating to your site, users will form an opinion. Shouldn’t you present them with your very best? If your website relies on a generic, pre-designed template, it may appear dull or stale, which can cost you a sale and negatively impact public perception of your brand. Website development consultants give you the tools to avoid problems like this. They can design every aspect of your site specifically for your business. In the end, the website will look great, which will resonate with consumers. Your Company Will Appear to Be More Legitimate Have you ever navigated to a website that looked like it was developed overnight? If so, you probably clicked on the “back” button as fast as humanly possible. But, even if the website was legitimate, it just didn’t look trustworthy. While cyber-attacks and online schemes are becoming increasingly common, there is a good chance that the site you viewed was entirely legitimate. Unfortunately, like so many others, that company probably just cut corners regarding website development. Their cost-saving efforts cost them a potential customer (you) and made the business look untrustworthy. Website development consultants can ensure that your business inspires trust in consumers. When they visit your site, the design and layout will exude confidence and professionalism. Consumers will not hesitate when it comes time to provide payment information to complete a purchase. Not only will professional development services encourage purchases, but they will also make clients more comfortable interacting with your content, improving your search rankings, and help you achieve that coveted “page one” status on Google. Online Content is Optimized Search engine optimization (SEO) is an essential part of web development. SEO cannot be an afterthought that you throw in once your site is finished. Businesses that neglect SEO will find themselves lost in a sea of search results. When you partner with website development consultants, every page aspect is constructed to maximize SEO and functionality, which will appear higher in search results, allowing more clients to find your page. Google is continually altering its search algorithms. Currently, it assesses everything from the content on your page to how fast the website loads. As a result, the algorithms penalize a poorly functioning site and will seriously hinder your SEO efforts. Increased Return on Investment You have spent countless hours, days, weeks, and months building your company. You are passionate about achieving sustained success and dominating your industry. So why in the world would you skimp on the website development process? When you invest in the services of professional website development consultants, the return is significant. They can provide you with a custom design that translates to real-world results. A professionally designed site will perform better, look great, and set a lasting first impression with consumers. In turn, this will lead to a solid brand reputation that clients trust. Remember to always strive for those 4 Ps of marketing! As if that were not enough, professional website development can also lead to higher search engine rankings. This initial investment in web design will pay dividends for years to come, helping you to grow your business. If you elect to make your website yourself, you will miss out on all of these benefits and could derail the grand plans you have for your business and hinder potential growth. Give your business the best chance for success with the professional website development and design services. You’ll be glad you did! Firetoss: The Premier Website Development Consultants Are you ready to improve your online presence and take your business to the next level? If so, then you need to take advantage of professional web design consulting services. When it comes to website development consulting, you will not find a more versatile team than Firetoss! Our innovative designers will provide you with a high-performing website that will help you connect with consumers. Let us set your online marketing campaign ablaze with our website development consulting services! Contact us today to get started.