Our CEO, Tony Passey, spoke at the Ohio Trucking Association annual event held in Wheeling, West Virginia on October 19-21, 2014. As demands on the transportation industry increase there is a growing shortage of drivers. In response to driver shortages, Firetoss’s CEO spoke on solving recruiting as a digital marketing problem.
The target demographic for trucking driver recruiting is accessing the web primarily on the mobile device. Very few trucking companies have a process built for recruiting drivers through a mobile platform. Tony Passey spoke to heads of trucking companies about the need for making the transition to mobile.
The slides used during the presentation are below and if you have any questions about the content, don’t hesitate to reach out and speak with us.