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CHA Megashow Talk on Digital Marketing for 2016


I was fortunate enough to be invited to the Craft and Hobby Association’s 75th Anniversary Mega Show in Anaheim, California. Below is the slide deck for the talk I gave. What a tremendous group of people and a wonderful chance to meet bloggers, publishers and influencers in an exciting industry. Thank you for the opportunity and for the many new friendships.


In this slide presentation, Tony Passey, CEO of Firetoss, discusses predictions for digital marketing in 2016. He talks about potential enhancements in Google’s search algorithm that would account for mobile indexing of in-app content and the need for addressing un chartered territory in smartphones. Additionally, the use of adblockers has increased dramatically and content publishers are feeling the effects of lower ad revenue for content centered websites. Changes such as pay-walls for content or increased cost to display ads may ensue as publisher try to replace revenue for their content assets.

This talk was given in a workshop session at the CHA Megashow in Anaheim, CA on Jan 10, 2016.