The Challenge

Stroops exists in a visually competitive industry. Our goal was to reintroduce Stroops fitness with rebranding. We wanted to develop a complete brand that can stand side-by-side with multi-billion dollar giants in sports and fitness.


Our Approach

We pushed hard to develop a set of standards for the brand along with an initial set of assets that could be leveraged in digital and traditional media. This includes refreshing the logo, reshooting each product and revamping the entire Stroops website.

Because the target objective on this project was ROI through their online store, our marketing team worked diligently with the development team every step of the way. The marketing team began building campaigns and setting the launch in motion, long before the unveiling of the new full line store at











Meet the Team

Project Mangement
Strategy & Marketing
Photography, Design & Development
Account Manager
PPC Management

Measurement of Success is a fully optimized eCommerce store that is extremely responsive, providing a seamless experience on any device. The all-new Stroops brand is powerful and engaging. Overall sales have increased over 30% each month during the first 6 months after launching. Stroops sales have even increased on mobile phones and tablets by 28%. Our team continues to evolve the marketing strategy each month in our BrainTrust meetings to increase the outreach through email marketing and strategic partnerships.

Technology and innovation are our goals in fitness and we needed a partner that understands our brand and future goals. Firetoss has work along side our team through a number of projects. Their ability to help us focus on key objectives has driven revenue.

Brock Moore // Director of Education

We are a company that focuses on innovation.  Firetoss is the perfect compliment to our process.  They are able to provide concept development and marketing support for our vast range of products.

Shon Harker // CEO and Founder, Stroops