The Challenge

Handcrafted and handmade hardware is a rare find anymore. Only the most premium custom products are still made one at a time by artisans that use techniques passed down through generations. New Haven Hardware builds an elegant, timeless collection of sliding barn doors and barn door hardware. Their products have quickly become the industry standard for quality in high-end homes.

When New Haven prepared to release their new line of products to the world, they wanted a desktop and mobile buying experience that was as unique and detailed as their products. Our Senior Designer and Creative Director went to work detailing out the future of online buying experiences.

Our Approach

We envisioned a platform that takes a step by step approach to the buying experience. Instead of sorting through the thousands of possible custom combinations, the New Haven store allows the user to filter step by step until the perfect combination is achieved.

On top of a super slick buying experience, we threw some handy little extras such as a parallaxing homepage and a few page transitions that are designed to keep the user engaged. Take a look through the new store and tell us how you think it looks. And no, we can’t get you a discount. (maybe…)












Meet the Team

Design, Development and Photography
Project Management
Business Development
Marketing Manager

Measurement of Success

New Haven Hardware is now being talked about by interior designers nationwide. Since the launch of the site, sales growth has been straight up.  New Haven is becoming the gold standard in modern interior door designs among high class homes.

Check out some of our favorite blogs:
Top 10 Places for Sliding Barn Doors
Sliding Barn Doors: The Perfect Addition
10 Amazing Sliding Barn Door Room Divider Alternatives
Finding Your Door

“Firetoss understands how to move quickly through undefined areas toward design concepts that intrigue users and create conversions.  Their highly creative front end designs on complimented by their skills in platform development and marketing execution.”

Chase Norton // Co-Founder, New Haven Hardware

“We have been able to trust in Firetoss as a full service agency.  They curate the process from concept to implementation.  Every detail is looked after and the finished product speaks for itself.”

Daniel Wright // Co-Founder, New Haven Hardware