Hercules Credit Union wanted a new look for their 70th anniversary so we redesigned their image from the bottom up. We built an interactive site that targeted a newer generation of members. The revamp of their easy-to-navigate includes everything anyone has ever wanted to know about loans including a loan calculator where members and non-members can go to estimate what their loan payment would be. The thought behind it is that once you get the loan payment estimate, why not apply for a killer loan?
Not only did we develop a younger, more modern website, we also took the reigns of their marketing including SEO, social media, content and more! Our main focus is getting the next generations attention so they’ll join Hercules Credit Union. One promotion that we have focused on a lot has been “Cash for Grades” which is exactly what it sounds like! We developed retargeting display campaigns and Facebook giveaways that have helped increase traffic to their website and branches.
Everything we’ve created was to help extend Hercules’ web presence and attract new members, which we’ve done gradually and successfully.
Meet the Team
We have used Firetoss in a number of different areas:
- To create and maintain our website
- To help us in our branding and marketing efforts
- To help us with social media content, exposure, and evaluation
We have found the entire Firetoss team to be creative, professional, and quick to respond to our needs. We highly recommend all of their services, and know that you will be pleased with the results.Brett Blackburn // President & CEO