Two weeks ago, the 2019 Super Bowl aired on Sunday, February 3rd. We all know that aside from the big game, each year we anticipate the highly-coveted commercial slots. What companies will buy ads? What celebrities will endorse certain products? Which commercials will have everyone talking? Well, using Twitter to measure engagement and sentiment, we partnered with Domo, Molio, and the David Eccles School of Business to determine who the big winners were (of the commercials of course, not the game).
For the 2019 Super Bowl, Firetoss had the privilege to sponsor a 2019 Game Day Analytics Challenge along with Domo, Molio, and the David Eccles School of Business Information Systems Department. Undergraduate and graduate students at The University of Utah competed to present infographics and white papers based on insights gained from Twitter about the 2019 Super Bowl commercials. These student teams collected, processed, and cleaned data in order to analyze trends and recognize interesting observations. Here are some of the winning infographics, demonstrating exactly what it takes to create the perfect Super Bowl ad.