Local SEO Services
Our Local SEO services provide businesses the opportunity to geographically target future customers. When a user enters a query that includes a geographical element, search engines return results based around that area. This often includes “map” results which are ranked on a different set of factors than organic search engine results.
When you enter a search on a desktop, 20% of the results are local listings. When searching on a mobile device, the local listing results increase to 50%. More importantly, leads garnered from organic search have a 14.6% close rate compared to 1.7% for direct campaigns such as direct mail and print advertising.
What really affects your local SEO ranking?
The top three results on search engines receive around 63% of the clicks with the top spot taking 33%. Here are some of the factors:
On-Site Optimization is 21% of local rank.
Many aspects of your location information can be optimized for the search engines. Having your name, address, and phone number structured in a certain way can allow the search engines to find that information much more easily. Other on-page elements like titles and headings can be optimized for local as well.
Directories are 15.5% of local rank. A part of our local SEO services are based upon creating perfectly consistent business information across a large network of directories and databases. From the standpoint of the consumer, receiving different information across the web creates uncertainty that can result in loss of credibility. Similarly, search-ranking algorithms give precedence to the most authoritative information, which is impacted by the number of places that the same information appears.
Google My Business is 14.7% of local rank. Working in congruence with these listings is your Google My Business (Google+) profile. Having your Google My Business page set up correctly is crucial if you want to show up in maps results. We know exactly what is needed to optimize your Google page. Don’t be surprised when your Google page starts getting heavy traffic, we set it up to drive consumers straight from Google into brick-and-mortar locations.
Having incorrect business information online is very detrimental to your ranking. As part of our local SEO services, we correct this. We ensure your name, address and phone number (NAP) are the exact same everywhere on the web, and we suppress any duplicate listings that have a negative effect. By ensuring that the most important information is up-to-date, complete and easily discoverable, we build a signal of reliability that the search engines can’t ignore. Mix that consistency with real, quality reviews and you will see results.
Online Reviews are 9.8% of local rank
We are huge believers in the power of online reviews. Near 88% of consumers trust online reviews. Having reviews on your Google My Business page not only gives precedence in search ranking, but also has a huge effect on your online reputation. Positive reviews are social proof that your product or service is trustworthy. Creating a positive online reputation can have a direct influence on your bottom line. That’s why we believe in online reputation management. We have strategies to generate legitimate reviews and build a positive reputation. The end goal is always getting more customers in your store.
The Local SEO Breakdown
21% Optimizing the local information on your own site
18.3% Getting high quality all purpose links
15.5% Getting links, mentions & citations in local directories
14.7% Creating a perfect Google My Business page
9.8% Building your online reputation through reviews
8.4% Hope Personalization works in your favor
6.9% Encouraging user engagement like clickthroughs
5.8% Engaging in social media sites