Nick has a passion for data and analysis. He spends insane hours looking over details to find the nuances that make a strategy perfect. Nick has led that organic search team at Firetoss since 2021. He is knowledgable in search algorithms for local and informational search. He guides a team of rockstars that are passionate about results. Nick is a graduate of the University of Utah’s Eccles School of Business and has a wonderful wife and new baby. He is a great dad and is learning exactly how many diapers one little person can use.