Contact us today to ignite your brand!
Call us at:
(801) 901-8408
Or, fill in the fields below and we’ll contact you:
Tony Passey

Tony Passey

CEO, Founder


Tony Passey. Marketing CEO, Founder, and always striving to be the best version of himself. When asked what he is good at he replied, “I am really good at being me. I am literally the best me I know. I can’t think of a better me. Also, funny.” A leadership example like this enables Firetoss to hire and cultivate employees that are self-confident and the very best at what they do. All humor aside, Tony’s background in marketing, experience as a business owner, and hands-on knowledge as a professor directly contribute to the success and growth of Firetoss.

A typical day for Tony doesn’t exist. He is someone who needs daily progress and constant change. He measures success based on the growth of the company, his employees and their skills, and what they can achieve for customers. Tony’s daily movement is a catalyst for change around the office, propelling us forward and improving our process.

When Tony isn’t working you can find him riding dirt bikes in the middle of nowhere, getting lost in the desert, or exploring someplace new and beautiful. He enjoys working with his hands and spending time with his family. He also claims he can turn a bottle into a piece of fruit. Stop by some time and he will show you.

Tony is the father of 4 amazing children that are probably only amazing because of his wife, Sheila.  She is the love of his life.


Tony also teaches at the University of Utah.  He is an Assistant Professor, Lecturer in the Marketing Department of the David Eccles School of Business.   His courses include undergraduate and graduate courses in digital marketing strategy, search engine optimization, and digital campaign management.  Tony began teaching courses at the U in 2012.

Tony has received a B.A. in Economics and an M.S. in Finance from the University of Utah. He has received several business awards including being named to the Utah v100, top CEOs in technology and the MWCN 100 fastest companies in 2017 and 2018.  Tony holds many certifications including several Google Ads certifications, Magento Solution Specialist Certification.

Tony regularly speaks at conferences and events and offers private consulting and training for companies and organizations.  He is also a founder in several other companies and continues to pursue entrepreneurial ventures.