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Executive Leadership

Tony Passey

CEO, Founder

Personal Tony Passey. CEO, Founder, and always striving to be the best version of himself. When asked what he is good at he replied, "I am ...

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Kyle Felter


Kyle Felter is the Chief Financial Officer and company MVP. It’s not just because he makes sure we get paid, have benefits, and are health...

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Evan Ehat

VP, Production

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Kirk Madsen

VP, Creative Director

Kirk Madsen. Creative Director, NHL enthusiast, and friend. He has spent years learning the best ways to tell a story visually, allowing him...

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Toby Eborn

SVP, Business Development

Toby Eborn is the SVP of Business Development at Firetoss. His sales team is tasked with bringing in new clients and maintaining ongoing rel...

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Hans P. Harris

VP, Marketing

Hans oversees all client marketing at Firetoss, leading a world-class marketing team on a relentless pursuit to help our clients sell more &...

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Team Leaders

Spencer Merritt

Director of WordPress Development

Spencer Merritt is the Dictator Director of WordPress Development. He is passionate about innovation in development and loves mentoring other developers. He feels that a developer’s fatal flaw is if they are hesitant to change. Developers who don’t keep the fire alive for what they do, quickly become irrelevant. Spencer loves to solve seemingly impossible … Continued

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Larissa Cordial

Director of Corporate Marketing

Larissa Cordial is Director of Corporate Marketing and protector of seahorses. She works hard to create new opportunities for Firetoss by highlighting project successes through the implementation of integrated brand strategies. She is an ally for our clients, helping them share their stories while simultaneously showcasing our skills. Don’t worry I didn’t forget about the … Continued

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Phil Jolley

Lead Support Engineer

Phil Jolley is the Lead Support Engineer, professional problem solver, and client hero. He leads his team into battle daily, solving complex development issues with composure and patience. His team’s motto of “Listen, Ask, Solve” not only makes clients feel valued and heard, but doubles as a bomb defusing method when things get hairy.  A … Continued

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Cristi Lancaster

Support and Service Manager

As the Firetoss Support and Service Manager, I look forward to working with you!  It is my number one priority to get your website looking and functioning the way you want!  I completely understand your website reflects on you, your team, your business and the interest that matter most to you! It is my pleasure … Continued

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