Programmatic Display Advertising
Start reaching your clients on every screen.
Sometimes organic SEO is not enough to get the desired results. Developing powerful online campaigns to generate new leads, increase traffic and create more conversions, can seem like a daunting task. Your conversion rate is a direct reflection of your website’s success and making your business more successful, is the primary function of any online campaign. Few people know how to manage an online campaign, with even less doing so correctly. Let Firetoss’s internet marketing team head your digital advertising and you’ll be in good hands.
Display advertising sold at cost per thousand impressions is called CPM buying. While many consider this method of media buying to be the most costly, if executed correctly, CPM buying will raise unparalleled brand awareness for your business. Our approach to media planning will help you find the most effective media outlets to reach the right audience at the right time.
Another way to effectively target potential customers is by purchasing large amounts of data from data warehouses or data brokers. Data buying is a great way to find an audience specifically seeking your products and services. Optimize your online advertising expenditure by segmenting your target audience by demographic, income and intent data.
Display retargeting is a very effective way to lead successful internet marketing campaigns. By repeatedly displaying your advertisements to customers that have previously expressed interest in your products and services, you’ll tap into their subconscious and make that sale. We create highly targeted banner ads that can drive initial, relevant traffic to your website.
Advantages of Display Advertising in Addition to Search Ads
Not only are you able to reach a wider audience with display ads, but you will be displaying tailored ads to your desired target audience. With a audience segmentation strategy, we use advertising banners to reach a specific demographic as well as the those actually interested in what you have to offer. This investment is a no brainer!
These attention grabbing digital display ads will build your brand awareness while retargeting will allow you to have repeated exposure to your customer, in turn, creating conversions for you.
Media planning takes knowledge and expertise.
Let Firetoss be your liaison to negotiate the best possible prices with media owners in the industry.
Prospecting Your Ideal Customers
Acquisition of the right clients, is only effective when the proper strategy is used to seek them out. We use audience segmentation to identify those who would be most interested in what you have to offer. This leads to a higher conversion rate making your investment in us worth it!
Proper Placement to Drive Traffic
Your display ad is only going to be effective if your prospecting customers are forced to see it. We know the science behind where peoples’ eyes are most likely to land on a web page, guaranteeing that you reach your desired audiences.
Build Up Your Brand Awareness
Not only do your clients need to see your brilliant display ad, but they need to be reminded of you. Keeping your brand at the top of your customers recall through retargeting, is the most powerful way to bring them back to your website.