Late in March of 2015 Firetoss participated in the Mid-America Truck Show in Louisville, KY.  The Mid-America Truck Show is one of the largest trucking shows in the country, with over 1100 exhibitors and an estimated 70,000 attendees.  Business Development and Marketing Strategists Toby Eborn and Taylor Sanford had the opportunity to visit with many companies to help offer solutions to the driver recruiting problem that exists in the industry.

The process for finding a new job has evolved as technology has become more readily available through the use of mobile devices.  Your digital strategy should include an attractive mobile friendly website, relevant information that will help the potential applicant understand who you are and why they would want to work for you, as well as a strategy to get your site in front of the user through organic, paid and social media channels.

If you are interested in finding out more about how to polish your online presence to help you recruit the highest quality drivers in the market, please feel free to reach out to us.

Beautiful Louisville, KY from across the river
Beautiful Louisville, KY from across the river